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The Dallas Weekly Logo

Newspaper


Newspaper

The Dallas Weekly is the most respected, most critically acclaimed and most widely read African American newsweekly in North Texas. For more than 55 years, “The Weekly” has informed, educated, enlightened and fought for Dallas/Fort Worth’s Black community. Recognized nationally, statewide and locally as a valued Texas institution, the paper remains committed to addressing those issues, people and organizations that impact lives in its sphere of influence. Long considered the general market newspaper of the African American community, “The Weekly” combines a commitment to journalistic excellence with well rounded in depth local coverage of events of the day. The Dallas Weekly is your one stop shop for reaching a dynamic, highly valuable $35 billion consumer market. In short, we deliver.
 
For more information call 214-428-8958, fax 214-426-1867 or e-mail jaws@dallasweekly.com


e-Edition


E Edition

Rapidly becoming the reader’s product of choice, our e-Edition is attracting more and more consumers to the Dallas Weekly brand. The e-Edition transforms the classic award winning print version of the paper into an interactive on line product with industry leading page turning technology. Advertisers can efficiently engage readers with video, audio and flash animation in addition to traditional print advertisements. Our customers love the clarity and ease of use. Priced competitively and delivered on demand, The Dallas Weekly e-Edition provides yet another unique access point into a diversified $35 billion African American consumer market.
For rate and capability information contact us at 214-428-8958 or e mail e-edition@dallasweekly.com


Website


Website

dallasweekly.com has evolved into a premier website for African Americans and others to stay in touch, enlightened, educated and entertained. Take one look at its visually appealing and user friendly design and you can see why it is growing so rapidly. Perhaps one of the most innovative websites in the area, advertisers are taking advantage of yet another Dallas Weekly product to reach this $35 billion market via links, video shorts, banners, tailored promotions and customized pages. From the dynamic calendar of events to targeted web alerts, users love the interactive ability of ‘their’ site to stay connected to their community and the world. Take a look for yourself and see why dallasweekly.com users are connected to the world and enjoying every minute of it.


The Dallas Weekly Desktop Application


Dallas Weekly Desktop Application

Get a personal preview of what’s going on in Dallas by installing The Dallas Weekly App directly on your desktop. This innovative product contains all of the elements of a robust website in an icon efficiently designed to give you pertinent information about events, performances and things to do throughout the entire Metroplex. Our customized application also contains a photo gallery to pictorially display the happenings of people, friends, family and events that can be downloaded and shared with those closest to you. Remember, The Dallas Weekly App sits right on your desktop and the user can access it at their leisure. “On Demand” takes on a whole new meaning when The Dallas App lets the user pick from a menu of activities to fit their own personal lifestyle. The possibilities for advertisers and marketers are limited only by their imagination. Call us today to take advantage of this wonderfully powerful technology in the Dallas Weekly product line.


This Just In


This Just In

Extra! Extra! Read all about it. This Just In is a dynamic on line product The Dallas Weekly uses for breaking news. This e-blast to our ever growing database, which we call d-base1, keeps our readers informed of issues that are important to them that cannot wait until the paper is printed or the website is uploaded. This Just In is sent as things are happening or as events are unfolding minute by minute. This Just In is sent to mobile devices as well as e mail addresses according to the user’s preference. It provides another Dallas Weekly product available to advertisers as a dynamic innovative marketing tool. E-marketing to a $35 billion consumer market has never been easier. This Just In, The Dallas Weekly has a product or combination of products to fulfill all of your advertising requirements. Call us to see how we might service you, your clients or your organization.


Ads

Big Ad 300 x 250

Ideal for both branding and direct response.
Specs 300 x 250
Format .jpg, .gif, .swf
File Size Max 40k
Animation Max 30 seconds

Ad 200 x 200

Ideal for both branding and direct response.
Specs 200 x 200
Format .jpg, .gif, .swf
File Size Max 40k
Animation Max 30 seconds

Ad 728 x 90

Ideal for both branding and direct response.
Specs 728 x 90
Format .jpg, .gif, .swf
File Size Max 40k
Animation Max 30 seconds

Ad 160 x 600

Ideal for both branding and direct response.
Specs 160 x 600
Format .jpg, .gif, .swf
File Size Max 40k
Animation Max 30 seconds

Package Deals


Buying multiple ads? Call sales @ 214.428.8958 for package deals!

 

Online Ad Rates (Bi-Weekly)


SizeFront PageSection HomepageArticle Pages
Background$500$400$250
728x90$400$300$150
160x600$400N/AN/A
300x250N/A$300$150

 

Print Ad Rates (National) Color Rates: Add $150 Spot Color (per color) / Add $500 Full Color


Frequency1X6X13X26X52X
Full
(10 X 12 Inches)
$2,961.36$2,833.92$2,704.32$2,576.16$2,446.56
Half Vertical
(5 X 12 Inches)
$1,480.68$1,416.96$1,352.16$1,288.08$1,223.28
Half Horizontal
(10 X 6 Inches)
$1,480.68$1,416.96$1,352.16$1,288.08$1,223.28
Quarter
(3 X 2.5 Inches)
$740.34$708.48$676.08$644.04$611.64
Eighth
(1.5 X 1.8 Inches)
$370.17$354.24$338.04$322.02$305.82
Per Column Inch Cost$41.13$39.36$37.56$35.78$33.98

 

Print Ad Rates (Local) Color Rates: Add $150 Spot Color (per color) / Add $500 Full Color


Frequency1X6X13X26X52X
Full$2,756.16$2,203.92$1,873.44$1,542.96$1,321.92
Half Vertical$1,378.08$1,101.96$936.72$771.48$660.96
Half Horizontal$1,378.08$1,101.96$936.72$771.48$660.96
Quarter$689.04$550.98$468.36$385.74$330.48
Eighth$344.52$275.49$234.18$192.87$165.24
Per Column Inch Cost$38.28$30.61$26.02$21.43$18.36

 

Other Products


Please call sales @ 214.428.8958 for pricing for our other products.

 

Advertising Deadlines


Space Reservation Deadline: Thursdays 11AM
Camera Ready Material: Friday 5PM
Edition Date: Wednesday

 

Audit


Dallas Weekly Audit Page 1
Dallas Weekly Audit Page 2
Dallas Weekly Audit Page 3

e-mail sales@dallasweekly.com or call 214.428.8958 for more info
3101 Martin Luther King, Jr. Blvd
Dallas, Texas 75215
Office: 214.428.8958
Fax: 214.426.1867





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