2014 Dallas Weekly Media Kit

The Dallas Weekly offers the latest in multimedia content production and coverage.

The Dallas Weekly is the most widely read and nationally recognized African American newspaper in North Texas. With expansion of the brand into video, radio and social media, the market penetration for advertisers is tremendous. The Dallas Weekly enters 2015 as a multimedia brand anchored in print with a unique strategic position in social media marketing.

WE ARE…North Texas’ number one newsweekly serving the African American community for 60 years. “Our brand is intact, our foundation has been solidified and our positioning strategy is in full effect,” according to Publisher, Jim Washington. Join us for a spectacular 2015.

WHAT WE’RE DOING… The Dallas Weekly enters 2015 as a multimedia brand anchored in print with a unique strategic position in social media. We offer a full multimedia product line available to anyone who wants to reach and penetrate a burgeoning $32 billion consumer market in North Texas.

Watch as we post ways to market to the African American consumer and as we market the African American community to the world. One stop shopping will never be the same.

WHAT WE’RE DOING…From a dynamic interactive website, dallasweekly.com, to an expanded digital edition, a growing family of Facebook fans and Twitter followers, the Dallas Weekly has successfully transformed itself into a viable one stop shop for advertisers looking to engage a growing Black consumer in one of the nation’s fastest growing regions.

BY THE NUMBERS (as of 10/1/14)

PRINT PUBLICATION 15,000 weekly readership

DIGITAL EDITION 14,000 database

MONTHLY WEB STATS

Visitors 50,000 / Pageviews 60,000 / Ad Impressions 180,000

YEARLY WEB STATS

Visitors: 510,000 / Pageviews: 600,000 / Ad Impressions: 1,800,000

SOCIAL MEDIA

E blast subscribers 14,000+ (growing)

Facebook 7,300+ (growing)

Twitter followers 1,250+ (growing)

INTERNET RADIO…Dallas Weekly on Air, is our internet radio program. “Between that and the building out of our video capabilities, we’re able now to cover our community 24/7 and add video production to our ever expanding product line,” says Chief Content Officer, Patrick Washington. From the beginning this transformation has been designed to provide a unique portal to an African American marketplace ripe with disposable income.

Internet radio listenership 2000-4000 weekly

MOVING FORWARD

As we transition further into a world dominated by multimedia, and technological advances it is imperative that we move with due diligence so as to not make mistakes of haste. Sometimes slower is better.

The foundation has been built and 2015 is all about growing our audience as we grow our brand.

THANK YOU

We look forward to the opportunity to do business and if there is any more that you need or require, please let us know and consider it done.