DW Taps Into The BLACK Black Market with this year’s “Best of Black Dallas” Campaign 

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DALLAS, November 2, 2021 – Following the phenomenal success of their award-winning inaugural Best of Black Dallas competition in 2020, The Dallas Weekly is back again this year with a bigger, more ambitious campaign. 

Life during the COVID pandemic forced Americans to become far more reliant on virtual options. Businesses responded, generating an astounding $849.5 billion in online sales in 2020, according to Forbes (1). While the lions’ share of the profits was seen by huge retailers like Amazon and Walmart, many small businesses also found a lifeline, if not growth, in the digital space. 

Our focus for Best of Black Dallas 2021 will be on this emerging marketplace, and how e-commerce allows Black Dallas to continue to celebrate Black excellence in Dallas and the surrounding region. One change for this year will be in the creation of a virtual portal to allow readers to both nominate candidates and directly connect with the nominees via website and virtual platform. Readers will have access to a Black Market of goods, services, and resources curated specifically for Black Dallas by Black Dallas: a BLACK Black Market. 

1(Stern, 2015) 

Stern, M. (2015, June 15). Pandemic E-Commerce Boom a Boon for Retail’s Biggest. Retrieved from Forbes.com: 

https://www.forbes.com/sites/retailwire/2021/06/15/pandemic-e-commerce-boom-a-boon-for retails-biggest/ 

Chief Operating Officer Jess Washington said, “We are so excited over the prospect of building this exclusive Marketplace featuring businesses and sites owned by our neighbors throughout DFW. While our legacy will always be based in print, we understand the importance of the digital spaces and are eager to expand the reach of Black-owned business.” 

As always, the campaign will be open to and feature influencers of all ages, across a variety of fields. With no election this year, the Best of Black Dallas 2021 campaign will kick off the second week of November and accept nominations until December 1. Voting will start December 1, with winners announced in our 50th issue, December 16th 2021. For more information about this and other advertising or feature opportunities with The Dallas Weekly, contact Jess Washington at finance@dallasweekly.com or call (214) 428-8958. 

About The Dallas Weekly – Founded by Tony Davis in 1954, The Dallas Weekly was bought out by James Washington in 1985, and is now owned by his son, Patrick J. Washington. For over six decades, the Dallas Weekly Newspaper has been the epicenter of all things African American in what is now the 4th largest metroplex in the nation. Recognized nationally, statewide, and locally as a valued Texas institution, the publication remains committed to addressing those issues, people, and organizations that impact lives in its sphere of influence. 

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