Overview:
95 Farms, a Black-owned premium beef brand, celebrated its official launch with a five-course dinner in Dallas. The brand, founded by Vernon and Etta M. Edwards, aims to build generational wealth, reconnect with the land, and create a legacy rooted in wellness and transparency. The event, which also marked a partnership with Maker's Mark, featured expertly paired cocktails and marbled cuts from 95 Farms. The brand is pioneering a new standard of excellence for health-conscious consumers, chefs, and families alike.
Last Friday, Dallas was treated to more than just a meal—it was a masterclass in legacy, culture, and culinary excellence. The private event, “Marbled, and Marked,” served as the official launch for 95 Farms, a Black-owned premium beef brand rooted in generational vision and health-conscious values. The evening also marked the beginning of an exciting partnership with Maker’s Mark, blending Texas ranching heritage with Kentucky bourbon craftsmanship.
The immersive five-course dinner, prepared by Chef Kevin—Dallas Weekly’s 2024 Best of Black Dallas award-winner—brought together perfectly marbled cuts from 95 Farms with expertly paired Maker’s Mark cocktails. Every dish told a story of faith, family, and intentionality—principles that are at the heart of the 95 Farms mission.
Founded by Vernon and Etta M. Edwards during the pandemic, 95 Farms was born from a desire to build generational wealth, reconnect with the land, and create a legacy rooted in wellness and transparency. With early guidance from family friend George “Uncle Patty” Payne and mentorship from Dr. Stahlman, the Edwards family purchased their first Akaushi Wagyu bull—affectionately named Big Lou—in 2021.
The name “95 Farms” is more than a label; it’s a symbol. It pays tribute to Vernon Edwards’ NFL jersey number (#95) from his time with the San Diego Chargers, representing discipline, resilience, and the quiet strength it takes to transition from the field to the farm.
Guests at Friday’s event had the opportunity to meet the Edwards family and experience firsthand the intention behind each offering. Speaking with Vernon’s mother, Dallas Weekly caught an emotional moment of reflection:
“I absolutely have chills just thinking about how proud I am of him,” she said. “We come from a very long line of hard workers generationally. So I am not surprised, but I am just overwhelmed with pride.”
The family’s legacy was also celebrated by the next generation. Vernon’s daughter, who is expecting her first child, shared:
“I am just so proud of my parents and the work that they have put in to this vision. As I am expecting my first child, I understand the importance of legacy now more than ever. This is such a huge moment for our family and I’m very excited to pass this down.”
The evening was flawlessly executed by Swan7 Productions, known for creating immersive, community-centered experiences. From the visual aesthetics to the seamless coordination, the event honored both the Edwards family and the broader movement they are building.
95 Farms is more than a beef supplier—they are pioneering a new standard of excellence for health-conscious consumers, chefs, and families alike. Every cut of beef they produce is the result of thoughtful breeding, hands-on care, and a commitment to quality you can taste.
From gridiron grit to ranch-side grace, 95 Farms isn’t just feeding communities—they’re empowering them.
Dallas, meet the future of Black-owned agriculture—intentional, premium, and built to last.