For some Dallasites, this weekโ€™s freeze has felt almost novelโ€”an urban winter cosplay. In pockets of the city, residents navigated paved roads with relative ease, dusted off skis or off-road vehicles, and even walked to a nearby restaurant or bar just to get out of the house. Social media dubbed it โ€œDalAlaska,โ€ a tongue-in-cheek nod to icy streets and snow-covered lawns.

DallasTexasTV Instagram. Video @davidboom

But for many othersโ€”particularly in historically underserved neighborhoodsโ€”this moment is anything but playful. It is a familiar, annual trauma marked by power outages, burst pipes, property loss, missed wages, and, in the most tragic cases, loss of life. The experience of winter in Dallas and across Texas is not shared equally.

Local leaders emphasized that the cityโ€™s most vulnerable residents were prioritized during the storm response. District 7 Councilman Adam Bazaldua publicly thanked frontline partners, noting, โ€œBecause of your coordinated efforts and commitment, more than 1,400 individuals have been safely served during this critical timeโ€”work that is essential to protecting lives, preserving dignity, and strengthening our community when it matters most,โ€ while recognizing the collaborative leadership of Austin Street Center, OurCalling, and the Dallas Office of Homeless Solutions.

As freezing temperatures and widespread power outages gripped Texas and much of the central United States, the American Red Cross mobilized an extensive relief operation to support those affected by the dangerous winter storm. According to the organizationโ€™s nationwide response efforts, more than 1,600 trained Red Cross disaster workers and partner volunteers were deployed across 26 states, opening or supporting 180 overnight shelters where more than 2,100 people found refuge, and helping staff over 1,000 warming centers for residents left without heat or power. The unprecedented conditions also significantly disrupted blood collection efforts, canceling more than 200 drives and leaving over 7,000 uncollected donations, prompting urgent appeals for blood donors to help rebuild critically low supplies. All assistance provided by the Red Crossโ€”shelter, warmth, comfort, and supportโ€”is offered at no cost to those in need, underscoring the organizationโ€™s role in bridging gaps in emergency services during extreme weather events.

(L-R) Thana Hickman – Founder of Viola’ House, Daniel Roby of Austin Street Center, Paster Wayne of Our Calling, Congresswoman Jasmine Crockett, James Armstrong III-Deputy Director of Housing & Homelessness for City of Dallas, District 7 Councilman Adam Bazaldua. Photo Credit: District 7 Councilman Adam Bazaldua

As freezing conditions persist, school districts across North Texas have announced closures for much of the week, disrupting families and workplaces alike. This is not an anomaly. Severe winter weather has returned year after year, yet the city remains largely reactive rather than prepared.

That reality raises a necessary question: when will the City of Dallas make sustained investments in winter city services?

To be clear, local officials and partner organizations deserve credit for mobilizing resources during this stormโ€”coordinating transportation for unhoused residents, expanding warming centers, and working with food and safety agencies to mitigate harm. These efforts matter, and they save lives.

Still, emergency response is not the same as infrastructure readiness.

Cities that regularly experience ice and snow invest in winterization as a matter of course: insulated power systems, hardened water infrastructure, pre-treated roadways, expanded fleets for ice mitigation, and clear, well-resourced emergency protocols. Dallas does not face winter storms with the same frequencyโ€”but it faces them often enough to justify planning. In communities where snow and ice are regular occurrences, winter services are a recognized and budgeted part of municipal operations. For example, the city of Durango, Colorado budgets between roughly $815,000 and $960,000 annually for snow removal, covering labor, equipment maintenance, materials, and contracted services to keep roads clear and residents safe during frequent winter stormsโ€”an allocation that is part of their general fund and reflects anticipated seasonal needs.

View of snow and ice impact from Exposition Station in Fair Park (South Dallas). Photo Credit: District 7 Councilman A. Bazaldua

This kind of structured budgeting highlights a stark contrast to a city like Dallas, where winter weather has historically been treated as an emergency event rather than a forecasted service requirementโ€”a distinction that influences how much is set aside ahead of time for weather response versus paid reactively through overtime and emergency coordination.

In the adopted 2025โ€“26 City of Dallas budget, the total operating and capital plan reaches approximately $5.20 billion, with the General Fund budget at $1.9 billion, marking a 3.1 % increase over the prior yearโ€™s adopted plan. Despite these substantial allocationsโ€”highlighting increases for public safety agencies and infrastructure improvements like street lane miles and roadway projectsโ€”there is no specific line item or recurring program dedicated to winter weather services such as snow/ice response, cold-weather road treatment, or preventative winter preparedness embedded within Public Works or Emergency Operations. Likewise, funding for support of unsheltered individuals during extreme cold is primarily funneled through partnerships with nonprofits and grant-supported initiatives rather than direct city appropriations, underscoring the cityโ€™s continued reliance on external organizations to fill gaps in cold-weather response capacity.

The economic implications alone demand scrutiny. Each day of widespread closures translates into lost wages for hourly workers, stalled small businesses, delayed supply chains, and reduced consumer activity. Parents miss work when schools close. Contractors lose time and materials. Restaurants and retailers absorb cancellations. The cumulative effect ripples through the local economyโ€”costs that rarely appear in a single budget line, but are felt citywide.

So the question is not simply how much would winter services cost? It is also how much does inaction already cost usโ€”in dollars, in productivity, and in human impact.

โ€œDal-Alaskaโ€ may trend as a joke, but the stakes are serious. As climate volatility continues and extreme weather becomes less predictable, Dallas must decide whether it will continue to brace for winter as an emergencyโ€”or plan for it as a reality.

For a city that prides itself on growth, resilience, and innovation, preparedness should not be seasonal. It should be standard.

Jess Washington is the CEO and Director of Finance for the Dallas Weekly. Her job is to oversee company operations, develop strategic relationships both in the community and for marketing service partnerships.