The Voice of North Texas. The Future of Black Media.

The Dallas Weekly stands as the most widely read and nationally recognized African American news media brand in North Texas. As we enter 2026, we do so not just as a publication, but as a multimedia powerhouse. By expanding our footprint into high-impact video, radio, and social media, we offer advertisers an unparalleled level of market penetration and community trust.

We begin this year in a unique strategic position. Following the massive success of the 6th Annual Best of Black Dallas, our brand has reached a new pinnacle of engagement. We have revitalized our layouts, broadened our editorial lens, and deepened the 70-year bond we share with our readers. For seven decades, we have been the record-keeper of the Black experience; today, we are the architects of its digital future.

DW is now focused on digital development and bringing along the marketplace with us. With our partnership with Local Media Association (LMA) and training from Google, our digital product line is capable of engaging with our clients and community to more effectively deliver content to an ever growing audience. Additionally, Dallas Weekly has a national presence with our cohort, Word In Black news. Word In Black is a digital nonprofit newsroom with the mission to confront inequities, elevate solutions, and amplify the Black experience by reporting, collecting, and sharing stories about people and communities nationwide.

Our influence extends far beyond North Texas. As a founding member of Word In Black—a national digital nonprofit newsroom—The Dallas Weekly is part of a powerhouse cohort dedicated to confronting inequities and amplifying Black stories nationwide.

“Dallas Weekly is laser-focused on digital evolution and bringing the marketplace along with us. Through our strategic partnerships with the Local Media Association (LMA) and advanced training from Google, our digital product suite is engineered to engage audiences more effectively than ever before. We don’t just deliver content; we deliver a growing, loyal community to our clients.” — Swan Lee, Chief Revenue Officer

When you partner with The Dallas Weekly, you are aligning with a brand that is locally rooted, nationally respected, and digitally driven. Join us as we continue to tell the stories that matter.

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What Changed & Why?

• Updated for 2026: Moved the date forward to reflect your current “starting today” strategy and the recent Best of Black Dallas momentum.
• Elevated Language: Changed “tremendous” to “unparalleled” and “product line” to “product suite” to appeal to higher-tier corporate sponsors.
• Emphasized the “Best of” Success: Included a nod to the gala to show advertisers that the community is currently highly engaged.
• Streamlined the Mission: Kept the crucial Word In Black and Google/LMA mentions but framed them as a “competitive advantage” for the advertiser.