Autumn Brown Yarbrough is the founder and CEO of Nu Standard | CBY Beauty Inc., “making hair wellness products for the busy woman the GO!”

Yarbrough is a honors graduate of the University of Southern California’s Marshall School Business with a BS in Business Administration Management. Autumn is a daughter, wife and mom. After a stint in corporate America, she started her own insurance agency. She had her own issues with chronic hair loss and decided to be proactive.

In 2019, she founded CBY Beauty Inc. and launched their first product, Nu Standard’s Take N Go™ Daily Hair Vitamins late fall 2020. The line has since expanded to shampoo and conditioner butter bars, hair serum, daily hair refresher spray and more. Nu Standard was carefully crafted to meet the needs of every Busy Queen’s mind, body, and hair. Nu Standard provides an easier and better haircare journey through wellness and health for the busy woman on-the-GO. It’s simple: nourish, treat, care.

Nu Standard™ Haircare | Nourish. Treat. Care. (