Nu Standard® strategically partnered with licensed hairstylists to create safe and advanced products for professional use, with HYDRASILK® being one of the direct outcomes of this approach.
“Honestly D-I-Y was overrated for me…I needed performance over promises. Only an informed licensed hairstylist could help me realize my hair goals,” said Autumn Yarbrough, Founder of Nu Standard®. “I noticed there weren’t any bond system products made specifically for textured hair. The ones I used left my hair feeling weak, dry, and brittle which resulted in breakage. That’s when I knew we needed to get involved and include the stylist.”
The HYDRASILK® Hydrating Bond System is made up of the HYDRASILK® Bond Builder and the HYDRASILK® Silkner, which powerfully unite for a two-step reconstructive treatment for textured hair. The system provides intense moisture and strength to each strand – making the hair many times stronger than before, and decreasing shedding and breakage.
Nu Standard® enlisted the expertise of veteran chemist Tracy Ashley, who has over 30 years of cosmetic chemistry experience, along with legacy textured hair expert, product developer, and master educator Lenita Griffis-Browning who has over 40 years in the industry, to truly design innovative products for licensed professionals.
“Before joining Nu Standard®, I tried HYDRASILK®’s reconstructive treatment application multiple times over an eight-month period with friends who had post-COVID trauma, or weak, dry or damaged hair – to see if the product did what it claimed to do – and the system worked exceptionally,” said Griffis-Browning, Nu Standard®’s Education Director. “I, the product snob, was impressed with the results!”
The complete HYDRASILK® Hydrating Bond System, which includes the HYDRASILK® Bond Builder and the HYDRASILK® Silkner, will be available exclusively for professionals at CosmoProf stores nationwide beginning in January 2023, and will retail starting from $60.00. For more information on Nu Standard™ and HYDRASILK™, visit hydrasilkpro.com.
Nu Standard® | CBY Beauty Inc. is a Black-Owned, innovative marketing and manufacturing company delivering an easier and better hair care journey through wellness and health. Hailing from a three-generation legacy within the industry, Nu Standard® Founder Autumn Brown Yarbrough developed a cutting-edge, three-phase solution to help the busy woman on-the-go address her hair loss from unmanaged stress. The clinically tested system adopts a drug-free and self-care approach, making it simple for the Busy Queen on-the-go to Nourish + Treat + Care for her mind, body, and hair.